Group Created with Sketch.

Our Services

Hybrid App Development (Ionic, PhoneGap, Cordova)

Empirical Works have extensive experience in Hybrid App Development, which combines the best of Native Development with HTML5 code to produce stable, polished, high user-experience and easy to maintain apps for businesses.

Using hybrid app development technologies and frameworks such as Ionic, PhoneGap and Xamarin, Empirical Works will analyse your business requirements, and propose the most cost effective and quality-focused app development methodology for your mobile app project so you get the best ROI for your investment.


Advantages of Hybrid App Development

Native app development means coding completely 100% in iOS/Android code. Web-app development means ~98% in HTML5 and web coding, wrapped up in a native package (~2%) so it looks like an app. And hybrid app development means both native and web, using the best of both worlds as required, on a feature-to-feature basis, with a split of anything in between.

Both native code and web code have their advantages – native code has better performance and user experience, but web code is more cost effective cross-platform and has does not have app update versioning issues that native does (native app changes – such as updating the survey structure – will require an app update, which may lead to versioning issues and costs for the business later because some users don’t want to update their apps. Web-code version of the same feature can be updated in the background and automatically without the user’s permission/approval/settings).

For purely performance based mobile apps (such as games), it’s obvious that 100% native code is the way to go. For purely content and display apps (such as e-commerce shops or directories), web code makes more sense. For complex, multi-faceted/multi-featured projects, some features are better native (map), and others are better web (content), and a hybrid app development approach is recommended in these cases.

While there are some lefteover negative connotations to “web-code” and thus hybrid solutions (mostly from before 2013), it needs to be pointed out that Hybrid App Development is not pure HTML5 Web App development. There are also no production time implications of using native vs web vs native for complex projects (as for a single platform, the development time per feature is roughly the same for all approaches, as web-code requires significantly more testing time), so in 2016, hybrid isn’t just a “cheap” version of native either.

Usability and performance wise, while pure HTML5 app development and pure web app approach can result in a poor user experience, hybrid approach allows development to use native code where usability and performance is required, and web-code when maintenance and cross platform considerations are required. Thus, there is no perceivable loss in performance and user experience to the end user. For reference, Facebook (2015+ version), Uber, Apple App Store app, Evernote and Netflix all the hybrid approach, and they all have extensive animations and excellent user experience, and the hybrid nature is invisible and undetectable to the end user.